Cake&Co...

I have been working hard on the logo for the Cake&Co. branding brief. I have been working mainly on printed work and looking to see how the colours come out.

Below is the 'final logo' that I will be using to develop the packaging, and other materials I have been asked to produce. I realise that the logo design may change over the course of the rest of this project, but it will be along the lines of this design, and probably use many of the same elements. I feel that I am ready to move on, and focus on other areas of the brief, and use this design to do so.

Design Formats...

I have been considering what formats I need to create my designs for. I have identified several card sizes that would be viable options for production, as well as wrap and gift bags ideas.

Flow chart development...

We submitted the boards last week, and Sara and I have been selected as one of three to submit a full proposal in two weeks time, and one of these will be selected as the final design.
We have been asked to develop our flow chart into something less linear and structured, something more organic and random. These are my initial developments:

Card Mock-ups...

These are a few basic mock-ups that I have produced to get a feel of how the cards would be viewed. These have been digitally printed but the intention is that they will be screen printed, and the brown-ish colour will be gold.

Action plan - Post show&tell...

Sustainable Packaging
• Strengths in development – huge experimentation
• Range of visuals is exciting
• Consider how the product is going to be used/received
• Thin and thick typeface creates value
• Good understanding of target audience
• Pastel, softer colours – more variations
• Different colour for each section

Cake&Co.
• Great design development, icing colours much more inviting to kids
• Fun and exciting, use the ‘cute’ playful images
• Use the utensils for the ‘get involved’ section of the company, encourage adults
• Not a serif font – sans serif is more playful and less corporate

Type & Product
• Nice to see printed in a more experimental way (screen print)
• Letterpress – rework and scan in?
• Imagery? Hand illustrations?
• Incorporate more colours
• Paper stock?
• Consider which words should be larger that others? Scale?

Question Feedback...

This is the feedback from the questions I asked in 'our show & tell' session today. I am quite pleased with the feedback, but I feel that some of it is slightly off the track that I am going down. The two sets of feedback that I got are a little contradictory to each other, so I feel I need to explore all of my initial developments further, and hopefully I will get something more definitive in the crit next week.

Submission Boards...

These are the boards we are submitting to the city council as our proposal for the brochure. Sara and I have worked together to find a good balance between image and text, and included strong bold colours to keep to document interesting. The flow chart we have selected is very linear, and follows the order of the steps exactly. We hope that our design is well received and that ours will be chosen, though we know that we have very stiff competition.