My decisions behind the design for the boxes are as follow:
1. The boxes carry no printing which means that they are cheaper to manufacture
2. The lack of printing means that the boxes are easier to recycle
3. The tag allows the buyer to save the details of the company,
without having to write them down, or keep a sticky piece of cake box
4. The ribbon (or coloured string or raffia) can be purchased in a range of colours that complement the logo and design work, and it can be bought in bulk as it is suitable for every box.
Overall these boxes will be cheaper to produce and more effective for the customer. In the future Cake&Co. may want to apply design to the boxes, which would be very easy to organise. However, for the moment they need a cheap but effective and aesthetically pleasing option.
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