1. The design is easy to make; it folds up in a simple way, making it easy for the staff to put together when they are required.
2. The design does not use excess materials; the other designs I looked at used unnecessary amounts of card, as well as incorporating handles that weren't of much use.
3. The design requires only one line of glue to hold it together
4. The box can be prepared for making (ie. scored and glued) and then flattened for easy storage.
5. The design will hold and support the cupcake without the danger of squashing it.
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