Sustainable Packaging
• Strengths in development – huge experimentation
• Range of visuals is exciting
• Consider how the product is going to be used/received
• Thin and thick typeface creates value
• Good understanding of target audience
• Pastel, softer colours – more variations
• Different colour for each section
Cake&Co.
• Great design development, icing colours much more inviting to kids
• Fun and exciting, use the ‘cute’ playful images
• Use the utensils for the ‘get involved’ section of the company, encourage adults
• Not a serif font – sans serif is more playful and less corporate
Type & Product
• Nice to see printed in a more experimental way (screen print)
• Letterpress – rework and scan in?
• Imagery? Hand illustrations?
• Incorporate more colours
• Paper stock?
• Consider which words should be larger that others? Scale?
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